Accent Inns

Accent Inns is the fun-loving cousin to Hotel Zed, with five locations across British Columbia and a reputation for hilarious puns, unforgettable marketing, and their iconic rubber ducks. Working with Accent Inns has been a dream—bad jokes and creative freedom? Yes, please. Over the years, I've collaborated on everything from witty advertising campaigns and illustrations to signage, merchandise, murals, vehicle wraps, and even the design of a life-sized rubber duck-shaped hedge. Every project is an opportunity to surprise guests, spark a smile, and prove that hospitality branding doesn't have to take itself too seriously.

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“I had the pleasure of working with Amy Pye for more than seven years at Accent Inns, and she is so much more than a talented graphic designer. She is a brand strategist, creative thinker and trusted partner.

Amy has an exceptional understanding of brand. She doesn’t simply make things look great; she understands what the brand stands for, how it should make people feel and how to bring that to life in every piece of work. She also has an amazing ability to present several dynamite creative options that all answer the brief in distinct and compelling ways.

Amy brings together design, writing, creativity and strategic thinking in a way that is incredibly rare. She understands the business objective behind the work, contributes thoughtful ideas and consistently makes the final product stronger. After so many years immersed in the Accent Inns and Hotel Zed brands, her knowledge, instincts and creative contribution are invaluable.”

Trina Norman | Former VP Marketing & Communications, Accent Inns

Pride 2026

For Accent Inns’ 2026 Pride celebrations, I created a playful collection of custom illustrations and campaign materials centred around their beloved rubber duck. The project included a series of colourful Pride duck stickers, parade graphics, signage, merchandise, and digital content designed to celebrate love, individuality, and belonging. Every piece combined an inclusive message with Accent Inns’ signature humour and approachable personality, creating a campaign that felt joyful, welcoming, and unmistakably on-brand.

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Hand holding an Accent Inns button featuring a colorful duck mascot wearing a rainbow scarf and "Love" shirt.
Colorfully decorated Accent Inns van with a unicorn balloon and rainbow graphics parked outdoors.
Person holding a “Trans Rights are Human Rights!” sign at a Pride event in front of the British Columbia Parliament Buildings.
Accent Inns gift box labeled “The Ducks in Rebels Box of Awesomeness,” featuring a “Just Ducky!” card with a yellow rubber duck.
Yellow toy figure wearing a surgical mask with text promoting a special offer for essential services from Accent Inns.
Accent Inns handwashing poster showing nine illustrated steps set to the Rubber Duckie song.
Person holding a blue card featuring a yellow duck and blue bus with the message, “We think you’re wheelie great!”
Three wall-mounted bathroom dispensers labeled shampoo, conditioner, and shower gel.
Accent Inns New Year's graphic featuring confetti and the message, “Sorry guys, no New Year’s pun this year. We really dropped the ball.”
Foster puppy play date event flyer featuring a small dog in a blue banana-print outfit, November 29 from 1–3 p.m. at Accent Inns Victoria, hosted with the British Columbia Humane Society.
Person holding an Accent transit card featuring a yellow duck, blue bus, and the message “We think you’re Wheelie great!”
Large green topiary sculpture outside a modern Coast Inns building, surrounded by colorful landscaped flowers and hanging baskets.
Colorful Accent Inns hotel shuttle van parked beside a street under a blue sky
Colorful Accents Inns promotional van featuring a cartoon duck, rainbow graphics, and the slogan “A duck in every room!”
Blue sign on a door reading “FAM-JAM ZONE. (This is a staff area, not where we store them.)”
Blue neighborhood sign reading “Shhh... Please respect our neighbours. Quiet time after 10 p.m.”
Glass entrance doors at Accent Inns displaying hotel branding, Rebel Base corporate office signage, and directions for hotel guests and deliveries.
“I have been working with Amy for many years, and that’s because she’s an actual dream for our tiny marketing department. She’s multitalented, an incredible designer and illustrator and copywriter. From creating a custom bike racing kit, designing a new signage standard, creating a branded children’s book and even some racy self-love themed stickers. There’s literally nothing Amy can’t do.

She’s communicative about her time and in the 8 years she has never missed a deadline. I consider her part of our team and recommend her to anyone!”
— Nikisa Banks, Accent Inns Director of Marketing & Communications